Category of One – How to Differentiate
Category of One How do You Place Yourself in a Category of One? Become a category of one. It's good advice for your business. Differentiation seems to be an increasingly difficult thing to pull off in marketing. The last thing you ever want to be compared to is just...
Local Search Lead Generation
Local Search Lead Generation I recently conducted an interview with Mark Taylor an expert in local search lead generation. His company eSalesHub has gone from strength to strength in the past year. One big change stands out that makes local search lead generation an...
Skill Share – a Professional Network for Connections and Learning
Skill Share - A Professional Network for Connections and Learning At the inaugral meeting of Skill Share, I began to wonder if I had come to the wrong event. I was invited by a guest on my podcast - The Next 100 Days, Karol Thornton (pronounced Karl). He took the...
Engel Jones Interview
Engel Jones Interviews Graham Arrowsmith Engel Jones from 12 Minute Convos interviews Graham Arrowsmith, who co-hosts The Next 100 Days Podcast. Engel has a particularly relaxed, silky, effortless style of interviewing. His voice is like chocolate. Smooth, creamy and...
Independent Financial Adviser Marketing Strategy
IFA Marketing Strategy Independent Financial Advisers want high value clients from their IFA marketing strategy. This blog details a 3 step way of thinking about how you can achieve the goal of acquiring high value clients. It's the AIM marketing strategy....
What to Focus on in your Marketing Message
What Should You Focus on in Your Marketing Message? What's our marketing message going to be? It's a question faced by every marketer when they contemplate how they'll attract custom. The first step is to recognise the tools at your disposal: your...
The Marketing Services Blog
The Marketing Services Blog is all about adding insights and opinions about marketing services, marketing consultancy, data services and marketing strategies such as lead generation, generating referrals, cash flow surges and customer retention.
All organisations require some form of marketing services, so this blog will be sure to cover a range of topics that share insights and offer ideas and value to the reader. Marketing services blogs will be written for charities, interior designers, health care, wealth management, independent financial advisors, insurance companies, travel and telemarketing businesses.
About
Finely Fettled is a specialist West Yorkshire Marketing Consultancy offering high net worth over 50s lead generation campaigns. We help you get more customers, then increase your business through referrals, customer reactivation and cash flow surges, by combining top class data with direct mail campaigns.
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