The UK High Net Worth
 Database

 

The UK High Net Worth Database includes
4.5 million affluent UK individuals available by name and address, telephone and email

Marketing to high net worth individuals in the UK is complex. The most valuable prospects are both savvy and private, making them difficult to identify and engage through ordinary data sources.

The UK High Net Worth Database, Montage, Finely Fettled Limited

With the UK High Net Worth Database, you gain more than just names—you access a scientifically profiled group of 4.5 million affluent individuals, mapped by their interests, fully compliant contact data, and segment-defining attributes. Every factor in our offering is designed to maximise your probability of conversion and minimise wasted spend.

The UK High Net Worth Database's value proposition is multi-sourced depth with significant breadth (4.5m records). Few UK and global sources compare.

Tailored to Your Objectives: Select audiences by investment tier, affluence, lifestyle, age, occupation, home value, and more. Run tests. Profile responders.

Optimise every campaign. Discuss your preference of contact channels - whether it is by post, by phone or email. And sometimes by all three.  Our HNW data provides a unique and highly cost effective option to suit all marketers to the affluent. 

The UK High Net Worth Database is where you start when your objective is to find serious buyers, investors, donors or collectors.

GDPR compliance,  and get support even before you buy from UK data experts.

Our aim is to reduce friction by creating selections that fit your campaign, fast and for most budgets. By segmenting and targeting appropriately, you will minimise irrelevant outreach and build trust with UK based High Net Worth Inidviudals.

Who Benefits?

  • Financial advisors & wealth management

  • Investment product providers - especially for EIS, SEIS, Venture Capital, ESG and bespoke wealth products.

  • High-end retailers & brands (fashion, automotive, art, audio)

  • Care homes

  • Charities, fundraising

  • Private health & wellness services

  • Auction houses, art galleries

  • Architecture & interior designers

  • Any marketing leader focused on the over-50 affluent segment

  • Luxury travel & concierge.
  • Jet charter & yacht dealers.

PROFILE YOUR CUSTOMERS

  • Before you even place an order, determine EXACTLY the right audience for your needs
  • After you use the data, provide response results and we'll provide campaign profile attribution analysis

The UK High Net Worth Database - 2026 Selections

Investors Total Postal Telephone Email
Volumes 425,312 342,286 278,927 89,426
Income Postal Telephone Email
>£65,000 pa 863,659 599,803 295,661
Pension & Wills Totals Postal Telephone Email
Has a company pension 30,561 24,341 23,150 9,853
Has a private pension 31,710 25,215 24,058 10,183
Has a will 24,214 20,114 18,192 6,398
Gender Total Postal Telephone Email
Male 4,272,000 2,441,128 2,178,418 1,346,381
Female 4,468,994 2,671,704 2,375,482 1,549,013
Marital Status Total Postal Telephone Email
Married 1,498,964 1,280,813 938,101 283,102
Single 500,544 354,067 253,160 115,252
Divorced/Separated 162,358 129,866 83,513 34,085
Widowed 70,618 58,517 37,151 12,864
Living with Partner 230,576 181,725 111,711 50,503

 

Age in years Total Postal Telephone Email
Volumes 5,613,064 3,790,241 3,106,476 2,080,189
Children Totals Postal Telephone Email
Children aged 0 - 4 2,702 1,419 1,363 1,068
Children aged 5 - 7 201,069 152,026 113,335 51,513
Children aged 8 - 10 346,499 259,717 195,891 92,630
Children aged 11 - 16 461,113 340,403 262,087 125,283
Children aged 17 - 21 818,347 586,260 463,017 221,952
Adult children 719,091 511,223 410,896 177,943
1 child in household 477,025 344,297 268,395 114,760
2 children in household 616,395 448,208 352,369 158,885
3 children in household 265,258 189,313 150,835 73,244
4 children in household 141,145 103,157 78,205 37,207
5 children in household 3,863 2,463 2,144 1,385
6 or more children in household 43 19 21 23
Grandchildren 345,368 256,666 201,855 85,263
Occupation Type Total Postal Telephone Email
Professional 686,722 519,761 391,526 146,525
Managerial 199,510 145,544 113,439 48,911
Administrative/Clerical 352,627 260,199 203,288 88,005
Tradesmen 558,755 413,034 306,399 138,177
Housewife/husband 493,224 360,369 265,805 134,637
Company Director 318,790 248,494 195,517 72,523
Self Employed 265,661 199,330 162,222 59,622
Home Ownership Total Postal Telephone Email
Home Owner 4,739,522 3,901,426 2,368,513 1,391,614
Private Rental 567,716 433,423 248,265 218,826
Council Rental 947,483 754,665 393,103 365,060
Live with Parents 261,617 168,517 136,338 65,669
Home Type Totals Postal Telephone Email
Detached 864,957 864,957 423,723 202,944
Semi-detached 1,118,814 1,118,814 534,442 349,746
Terrace 1,064,824 1,1064,824 458,627 385,683
Flat 455,522 455,522 159,327 159,488
Property Total Postal Telephone Email
Year Property Was Built 1,955,169 1,955,169 81,091 692,702
Estimated Value of Property 3,246,464 3,246,464 1,514,431 972,702
Number of Rooms in Property 1,887,406 1,887,406 763,181 677,501
Floorspace in Square Feet 1,992,503 1,992,503 804,981 721,102
Date Moved in / Length of residency 1,787,593 1,787,593 806,277 545,280
Property - No mains gas 620,569 620,569 286,948 162,612
Home with Solar Panels 20,461 20,461 10,934 5,972
Home with Conservatory 47,970 47,970 31,536 12,873

 

Travel Totals Postal Telephone Email
Holidays in UK 442,334 331,279 283,004 125,589
Holidays in Europe 314,945 236,927 206,418 85,840
Holidays in USA 74,648 57,166 48,947 19,012
Holidays ROW 104,106 72,152 74,202 39,619
Camping & Caravan 27,913 20,344 19,042 9,232
City Breaks 77,366 56,198 54,159 24,944
Cruise 54,732 38,782 37,247 18,648
Summer Sun 80,061 55,961 55,144 28,152
Winter Sun 31,729 23,515 22,816 10,572
Winter Snow 22,645 16,071 15,487 7,193
Frequent Flier 46,763 30,630 39,218 17,954
Lifestyle Interests Totals Postal Telephone Email
Art And Antiques 230,884 173,065 132,591 50,614
Charity And Voluntary Work 552,302 429,483 359,998 138,652
Computing 677,314 496,792 403,279 170,158
Cricket 2,165 1,701 1,519 576
Cycling 32,977 25,740 23,251 8,953
DIY 1,061,142 795,457 620,940 256,169
The Environment 649,334 508,690 383,815 142,834
Fashion 884,258 639,931 521,283 241,039
Film And Tv 78,496 56,265 55,349 27,280
Fine Dining 1,800,958 1,338,206 1,044,813 420,988
Fishing 9,915 7,206 6,627 3,354
Football 14,628 11,156 11,290 4,439
Gambling - Betting 32,797 23,635 23,224 11,225
Gambling - Bingo 224,099 152,584 123,042 68,666
Gambling - Pools 422,549 320,626 246,762 100,533
Gardening 1,421,700 1,101,371 850,896 316,877
Golf 414,121 313,453 257,297 95,971
Health And Exercise 889,033 646,934 512,270 218,852
Music 1,747,508 1,267,851 988,647 442,961
National Trust Properties 208,059 162,385 124,437 40,042
Photography 393,789 302,735 233,226 84,801
Pubs 1,033,686 738,663 590,281 269,719
Puzzles And Crosswords 927,754 676,499 528,251 238,711
Reading 1,412,718 1,060,467 830,628 337,559
Rugby 8,363 5,733 5,911 3,122
Skiing And Snowboarding 112,299 83,300 66,264 24,162
Theatre 532,892 398,949 313,305 117,907
Walking And Hiking 717,771 550,008 421,881 153,781
Newspaper Readership Totals Postal Telephone Email
Quality Newspapers 939,762 719,107 542,131 195,535
Mid-Market Newspapers 1,257,223 958,868 746,605 287,040
Popular Newspapers 2,664,548 1,979,486 1,469,806 666,602
Sunday Newspapers 278,892 205,378 198,700 93,866
The Express 335,152 269,699 210,487 68,928
The Financial Times 157,117 126,803 96,164 27,409
The Guardian 115,636 94,231 71,909 21,729
The Daily Mail / The Mail On Sunday 387,952 303,351 246,198 86,308
The Mirror 1,379,801 1,100,342 787,180 304,563
The Scotsman 3,814 2,926 2,989 1,190
The Star 107,303 59,548 58,773 35,980
The Sun 1,728,791 1,371,523 995,382 387,214
The Telegraph 293,574 240,035 183,602 56,608
The Times 123,173 100,050 77,414 23,848
Pets Totals Postal Telephone Email
Has Pets 1,636,081 1,293,602 901,551 457,972
Has a Pet Cat 189,500 158,791 129,071 57,547
Has a Pet Dog 289,843 239,183 190,647 91,955
Charity Totals Postal Telephone Email
Donates to animal charities 51,509 42,479 48,506 20,332
Donates to children charities 63,243 52,191 59,695 26,098
Donates to disability charities 12,268 10,016 11,468 5,405
Donates to disaser relief organisations 9,657 7,610 9,018 4,572
Donates to elderly charities 4,629 3,700 4,325 2,155
Donates to medical charities 73,322 59,945 69,583 30,706
Donates to nature charities 23,454 19,188 21,866 9,295
Donates to third world charities 23,868 19,139 22,300 9,702
Donates to welfare charities 19,827 16,101 18,407 7,398
Car Insurance Renewal Month Totals Postal Telephone Email
January 97,374 74,259 66,823 28,301
February 88,662 68,074 61,792 26,144
March 138,654 106,870 92,737 37,251
April 146,784 109,608 98,188 42,277
May 146,406 109,363 96,996 41,627
June 75,239 58,080 49,445 18,609
July 63,761 47,605 41,054 16,763
August 99,098 78,440 66,986 23,290
September 100,462 78,349 65,052 23,769
October 101,379 77,187 68,658 28,092
November 127,916 95,830 85,764 36,789
December 89,871 66,282 59,999 27,082
Home Insurance Renewal Month Totals Postal Telephone Email
January 81,251 61,244 49,354 21,743
February 76,457 57,406 46,028 20,340
March 89,769 67,678 54,513 23,926
April 95,144 72,396 58,108 25,412
May 95,386 72,913 57,956 25,281
June 107,162 82,115 66,717 28,752
July 110,646 84,626 67,963 29,709
August 111,857 85,552 69,270 29,828
September 108,881 83,528 68,515 29,307
October 106,115 81,365 66,180 28,403
November 143,332 110,203 92,226 39,454
December 93,438 71,058 58,275 25,388

Pricing

all prices excluding vat

Volumes Postal £ per '000 £ excl vat Telephone £ per '000 £ excl vat Email £ per '000 £ excl vat
Minimum 4,000 £300 £1,200 2,000 £300 £600 10,000 £200 £2,000
Over 10,000 £225 £2,250 10,000 £225 £2,250 20,000 £160 £3,200
Over 25,000 £150 £3,750 25,000 £150 £3,750 50,000 £100 £5,000
Over 50,000 £125 £6,250 50,000 £125 £6,250 100,000 £75 £7,500

Notes:
Our policy is not to distribute emails to you, instead we'll broadcast on your behalf 2 times and provide reports.
Data that is distributed is seeded. You are licensing the data for either single of multiple uses. 
Once you agree your order, Finely Fettled will send you an invoice. Once settled, your licensed data will be sent to you securely with 2 working days.

Why HNWIs Want Marketers to Use AI Agents

Using AI tools like customer simulators and agents can help marketers enhance engagement and lead generation,
whilst meeting HNWIs needs for exclusivity, privacy and efficiency

HNWI Personalisation at Scale

Tailored Marketing for Every Elite Client - High net worth individuals demand exclusivity. Our AI tools enable marketers to deliver hyper-personalised campaigns at scale, ensuring each HNWI receives messages that speak directly to their unique needs and preferences, fostering deeper connections and loyalty.

Efficient Campaign Testing

Marketing Precision Without the Trial and Error - Traditional campaign testing is costly and time-consuming. With our AI Customer Simulator, marketers can test strategies virtually, refining approaches before launch. This ensures that only the most effective campaigns reach HNWI audiences, maximising ROI and impact.

Deeper HNWI Insights

Get into the Mind of your Affluent Consumers - Understanding what motivates HNWIs is key to successful marketing. Our AI tools provide simulated interactions that reveal deep insights into their behaviours and preferences, allowing marketers to craft strategies that truly resonate with this discerning demographic.

Engaging Website Experiences

Make Your Website a Magnet for HNWIs - Keep affluent visitors engaged with interactive, personalised content. Our Custom AI Agent makes website experiences more dynamic and relevant, encouraging longer visits and higher engagement, ultimately leading to increased conversions and qualified leads.

Always-On Service

24/7 Availability - HNWIs expect immediate responses. Our AI Agent provides instant, accurate answers to enquiries at any time, enhancing customer satisfaction and demonstrating your commitment to their needs, even outside traditional business hours.

Qualified Lead Generation

Attract HNWI Clients, Effortlessly - Not all leads are created equal. Our AI Agent identifies and nurtures only the most promising prospects, ensuring that sales teams focus on high-potential HNWIs who are genuinely interested in your offerings, streamlining the conversion process.

 

Data Insight from Interactions

Data-Rich Strategies for HNWI Engagement - Leverage the power of data to inform your strategies. Our AI Agents collect and analyse interaction data, providing marketers with actionable insights to refine campaigns continuously, ensuring they remain effective and relevant to HNWI audiences.

Enhanced Privacy

Security You Can Trust - Privacy is paramount for HNWIs. Our AI solutions are built with enterprise-grade infrastructure designed for high performance and reliable security, ensuring that all data is handled with the utmost care and confidentiality, building trust and confidence in your brand.

 

Leadership Through Innovation

Lead the Way in Luxury Marketing - Be at the forefront of innovation in marketing to HNWIs. By adopting cutting-edge AI technologies, your firm positions itself as a leader in the industry, attracting more clients who value forward-thinking and sophisticated marketing approaches.