by Ellie Nevin | Mar 25, 2020 | Consumer Marketing, Data, Direct Mail, Lead Generation, Marketing Strategy
The COVID-19 outbreak has produced a great challenge to the UK and the globe. Businesses are struggling to know what to do for the best; to hunker down until the worst has passed, or to continue as best they can and prepare for the long haul. For those marketing to...
by Ellie Nevin | Oct 10, 2019 | Consumer Marketing, Customer Segmentation, Data, Direct Mail, Marketing Consultancy, Profiling
…or Sonar: a system for the many, not the few Ellie Nevin, Finely Fettled When you say “geo-demographic profiling system” it sounds rather fancy. In fact, I would say it sounds really overwhelming – at least, it did when Graham first mentioned it to me. Only...
by Graham Arrowsmith | Oct 30, 2017 | Consumer Marketing, Direct Mail, Marketing Consultancy
What Should You Focus on in Your Marketing Message? What’s our marketing message going to be? It’s a question faced by every marketer when they contemplate how they’ll attract custom. The first step is to recognise the tools at your disposal: your...
by Graham Arrowsmith | Apr 16, 2017 | Consumer Marketing, Content Marketing, Customer Segmentation, Data, Direct Mail, Lead Generation
Is Your Consumer Marketing Transformational? What the Consumer Marketing Manager Should do Next Even if you live in a world of Consumer Marketing, you may not have heard of Tara-Nicholle Nelson. You should put that right straight away. Her book, The...
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