Charity Marketing – Boost Charity Donations

Charity Marketing – Boost Charity Donations

Charity Marketing Receives a Boost with Data Test Package

The Charity Marketing community has received a boost. The UK High Net Worth Database is offering UK Charities 5 incentives to test the data. The High Net Worth Database is already proven for many charities. Its over 50s affluent bias make it a very attractive list for charities to boost donations and legacies.

These 5 benefits are packaged together with two purchase options suitable to large and small charities.

  1. FREE Database Profiling
    Charities looking for people who are willing and able to donate major gifts and ultimately legacies will find The UK High Net Worth Database, with its 4 million affluent Over 50s an appealing place to look. The database has been around for 25 years and was built as a wealth database, way back when focused on wealthy farmers.Nowadays the file has shareholders, investors and many researched wealthy individuals covering the UK’s mass and ultra-affluent individuals. These people very often are Over 50 and with fewer financial pressures than committed families, account for around 80% of personal wealth in the UK. They make excellent charity supporters and over time lifestyle profiles have been built to laser focus attention on the right audience.You can get more information about the offer here: Charity Data Services
  2. FREE Upgrade to Annual Multi-UseOur aim is to ensure charities have the use of the data to enable them to nurture new relationships with the individuals in The High Net Worth Database. This is a real boost for charity marketing. We have bumped single-use up to multi-use terms, providing the possibility for charities to communicate several times over the course of the year to build rapport with relevant appeals.
  3. FREE Database Cleanse
    Introducing the Fundraising Suppression File.This could transform charity marketing. It has 2.5 million deceased people, and 4.5 million goneaways and refusals. Sourced from data returned from charity campaigns and MyLetterbox. The data on FSF has a high level of match to commercial files making it a simple way for charities to save money right now. The offer is to cleanse the charity’s house file. If a charity is planning to do this, then it makes absolute sense to get in touch and avail themselves of the 5 Step Promotion.The second part of the Fundraising Suppression File is that we have put together some charity terms for use of a selection of the best commercial suppression files. Importantly, post Etherington, now is the right time to reconnect with lost donors. Donor reactivation is a clever way to find supporters who have fallen off the grid as far as your charity database is concerned. We’ll help you find them and help you bring them back to life as supporters of your charity.Watch the video: Charity Data Services
  4. FREE Annual Licence to MyLetterboxThe Etherington Review has held the light up to the treatment of vulnerable donors. MyLetterbox is an establish way for charities to implement good practice in communications by direct mail. Adding a simple message on the envelope “If we’ve mailed you in error, let us know by visisting MyLetterbox.co.uk”.There an individual can opt-out of specific charity communications in a simple, trusted manner. Quickly. Even better though, MyLetterbox provides individuals to manage their preferences for mailings from specific charities. Thus creating a new channel of donor leads for charities. Worried about mass opt-out? Don’t be, typically stop-all-mail requests are 28%.We notified Sir Stuart Etherington about MyLetterBox and he considered it an “excellent initiative”.
  5. FREE Pre-Processing and Post Campaign AnalysisOur mantra is that anything we do must benefit the charities we work with. So providing pre-processing on your next charity mailing campaign to de-duplicate the lists you plan to use and then carry out gross analysis of responses across all of the lists regardless of their place in the hierarchy used.In our experience this is not often performed, which is a pity as it is a ninja tactic to reducing costs from using lists that simply do not contribute. You get this for free on your next campaign.If you are responsible for charity marketing, discover more about this promotion: Charity Data Services
For a total cost of £12,500 For a total cost of £1,750*
  • 100,000 records of the best charity prospects based on a FREE profile of your data.
  • Provided on a full one year Multi-Use Annual Licence (value £9,000)
  • A full house-file cleanse using Fundraising Suppression File. (value depends on matches, but potentially HUGE!)Optional: Discounted use of commercial suppression files for deceased, goneaway and forward address matching is also available on request on our special Charity terms as outlined in the example above.
  • One year’s subscription to MyLetterbox.co.uk.(value £350)
  • Pre-processing for your next mailing campaign plus post campaign analysis (value £500)

 

  • 10,000 records of the best charity prospects based on a FREE profile of your data.
  • Provided on a full one year Multi-Use Annual Licence (value £1,250)
  • A full house-file cleanse using Fundraising Suppression File. (value depends on matches, but potentially VERY LARGE!)Optional: Discounted use of commercial suppression files for deceased, goneaway and forward address matching is also available on request on our special Charity terms as outlined in the example above.
  • One year’s subscription to MyLetterbox.co.uk.(value £350)
  • Pre-processing for your next mailing campaign plus post campaign analysis (value £500)

*Terms apply. This package is designed for smaller charities. We are prepared to discuss the package on a charity-by-charity basis.

**All prices ex VAT.

 

Part of a charity marketing team? Discover more at http://finelyfettled.co.uk/charity-data-services or call me, Graham Arrowsmith on 01535 654930 or by sending me a quick email to graham@finelyfettled.co.uk