Marketing to Over 50s?  – 2.5m Wealthy Individuals


Aged Over 50


Property Values £150k to >£1m


High Net Worth

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Are you marketing to over 50s? Smart move, if you are or plan to. The over 50s is a diverse market. The largest concentration of wealth exists with ‘Baby Boomers’. Baby boomers are those people born between 1946 and 1964. In the UK, they account for more than 75% of personal wealth.

Some businesses ignore this age group on the basis that they want to attract their customers at a younger age and attempt to keep them for a long time. The thinking goes that older people are unlikely to switch brand allegiance. If you are already marketing to over 50s you’ll know that this demographic are just as likely as anyone to switch brands and suppliers if their needs aren’t being met.

As our population ages and lives longer, the majority of this country’s wealth is now in the hands of the over 50s who are increasingly active and high spending consumers with sophisticated purchasing requirements. On current projections this group of people will assume even greater financial and social power.

Diamond Life is a researched database ideal for those marketing to over 50s. As many advertising agencies, overwhelmingly populated with satff that are under 40s, be cautious about believing too may of the wilder ideas. The over 50s can spot flannel a long way off. They are also more atuned to reading, more responsive to mailshots. Contact by direct mail, at least initially. makes sense. And that makes using Diamond Life a good choice for those marketing to over 50s.

Target the wealth of the nation using a depth of financial and lifestyle characteristics. Make sure the brands you are supporting get in front of the wealthiest people in the UK.

So, how do you put the Diamond Life mailing list to work? If you are marketing to over 50s, then you’ll already have acquired customers in that age range. The best place to start is with a free profile. That means matching your over 50s to the Diamond Life database. Using the characteristics of the matched individuals, new lookalikes can be found.

Base Rental

£150 per ‘000



£10 per ‘000

Investment Portfolio Value
Property Value
Household Income
Lifestyle Data

DIAMOND LIFE - Marketing to Over 50s - Data Card

Volume Discounts & Charity Sector Discounts Available

FREE Profiling


Output £50 Flat Fee | All Prices ex VAT


Finely Fettled is a specialist West Yorkshire Marketing Consultancy offering high net worth over 50s lead generation campaigns. We help you get more customers, then increase your business through referrals, customer reactivation and cash flow surges, by combining top class data with direct mail campaigns.