The CRIME Database is offered to businesses seeking to market products and services that help individuals avoid crime, or for organisations seeking to understand crime rates in England and Wales.
Is your business selling products designed to avoid crime? Would be helpful to you to know the crime rates for the areas you are marketing to? Or do you need to understand for academic reasons where crime exists and the rate of crime by postcode?
The CRIME Database has been created by leading statistician and data modeller David Griffiths. He served his statistical apprenticeship in central government and then moved to the commercial sector where he has created some of the leading demographic profiling models in use today.
This database is much more than a simple lookup for local crime. Crime rates for every postcode ever created in England and Wales are included in the database. And as the data is allocated to postcodes, it makes it easy for businesses to use with their own customer data.
How was The CRIME Database created?
Each individual police authority publishes information about crimes in their area. At the most detailed level they publish information about the crime, when it occurred, but also most importantly, where it occurred.
They describe where it occurred by Ordnance Survey Grid References. The Crime Database was constructed by initially covering England and Wales in 50 metre square grids. Into each 50 metre grid, the crimes for that grid’s co-ordinates were allocated from all police authorities. The crimes have been grouped by the types of crime that were committed.
These are the crimes used in the database:
- Anti-Social Behaviour
- Bicycle Theft
- Criminal Damage & Arson
- Other Crime
- Other Theft
- Possession of Weapons
- Public Order
- Theft from Person
- Vehicle Crime
- Violence & Sexual Offences
The Crime Database calculates crime rates for each of the 50 metre grids. Those grids were then matched back to postcodes so clients can use the data easily.
This means you can identify areas where there is high crime rate as opposed to low crime rate.
So, who is The CRIME Database going to be useful for?
If your business or organisation needs to understand crime by geography, then The CRIME Database is for you. Is local crime a proxy for future sales?
If you live in an area in an area blighted by burglaries or car thefts, then this will have an impact on the insurance premiums you pay. Insurance companies can expand their understanding of crime rates with this powerful database. They do not need to be limited to their own knowledge of crimes reported by their customers, they would have a UK wide database to strengthen their algorithms. This is universal information about the 14 types of crime across England and Wales.
So that list of potential users?
Family Law Solicitors
Double Glazing Companies
FREE TRIAL OFFER
If you think this database may be of use to your organisation, get in touch with Graham Arrowsmith and arrange a FREE TRIAL of the data. Prove that it is useful to you before agreeing an annual licence.