Charity Data Sharing – the Scourge of Charity Marketing?
Charity data sharing has contributed to the over-marketing of potential and actual charitable donors. The review into fundraising marketing methods should remove this practice for good. It neither serves the charities involved nor does it serve their targets, the public of the United Kingdom.
In this video, Nigel Readhead-Eyre, who 25 years ago, established the UK’s foremost database of Affluent and High Net Worth Over 50s, discusses the problems created by charities swapping data to generate donations. Nigel argues it is self-defeating. The alternative is explored for charities to consider. The database has been used by investment companies, luxury car companies, hotels, luxury goods, financial services and of course charities. Graham Arrowsmith as MD of Finely Fettled, interviews Nigel, as part of a series of discussions created to inform respective markets about the power of marketing to the Over 50s Affluent. Graham is the exclusive sales agent for the database.
Watch the video – it is less than 4 minutes, then when you are ready, please get in touch to discuss how we can assist you to increase donations.